Observation is the most underestimated writing component today, a writer for the associative press told a University classroom Monday. “There is always something you can draw from a scene.” said Erin McClam to a journalism class of about 75. Making the reader “feel” the scene in an article can give it the competitor’s edge, he explained.
McClam recalled a piece he did when covering Matha Stewart’s controversial trial. By inserting simple observations into his story, McClam's article claimed the edge. Readers crave visualization, he explained. His article allowed the viewer to "see" the trial and verdict unfold. He described Martha’s jaw clench as the guilty verdict was read along with her expressions and other courtroom reactions throughout the trial.
When asked if any component of writing was over-used, McClam stated that up-and-coming journalists have a tendency to over quote. He did not underestimate the power of quotes but said that observation is journalism’s most creative and vital tool in telling the story. “Your observation is what makes you unique. You were hired because you have a talent to interpret scenes. Use that.” McClam coached.
When asked if any component of writing was over-used, McClam stated that up-and-coming journalists have a tendency to over quote. He did not underestimate the power of quotes but said that observation is journalism’s most creative and vital tool in telling the story. “Your observation is what makes you unique. You were hired because you have a talent to interpret scenes. Use that.” McClam coached.
He noted that while interviewing, documents and data are important journalism tools, personal observation gives the article the creativity that draws people in.
